Business majors who specialize in Marketing will take courses that focus on multiple ways to develop and sell products to distinct customer markets, as well as learn various ways to promote a company’s products and services.
These institutions offer courses that focus on advertising and promotion, merchandising, statistical analysis, finances, and applied studies practicums. Additional classes such as Public Speaking, Business Writing, E-commerce Marketing Principles, Graphic Design, Sales, Logistics, International Marketing and specific web-based computer classes teach students to select the right target markets in which to promote a product, how and when to appeal to a specific target market, how much to charge for the product or service, and the best ways to manage relationships among business partners, business employees, and customers.
The following courses are illustrative of the titles of classes you may enroll in to receive your Marketing program.
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